The Whole Health Cure

"Meat Alternatives: Plant-based vs Clean Meat" with Bruce Friedrich

Episode Summary

Bruce Friedrich is executive director of The Good Food Institute (GFI), a 501(c)(3) nonprofit organization that promotes innovative alternatives to industrially produced animal products. Bruce has penned opinion pieces for USA Today, the Wall Street Journal, Los Angeles Times, and many other publications. Bruce is a popular speaker on college campuses and has presented repeatedly at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce co-authored two books, contributed chapters to six books, and authored seven law review articles. Bruce graduated magna cum laude from the Georgetown Law and Phi Beta Kappa from Grinnell College. He also holds degrees from Johns Hopkins University and the London School of Economics. This is a conversation about innovative solutions to animal food alternatives that are emerging on the market today. Producing animal products for mass consumption is extremely inefficient, and is increasingly so with rapidly increasing population on the planet. Bruce talks about the environmental impact of our modern diet, and inefficiencies inherent in it. He talks about his work, and the mission of the Good Food Institute in the area of science and research, food innovation and policy.. He describes the innovative solutions, such as plant-based meat and clean meat, that are rapidly getting support and investment from large food companies. To learn more, please visit: http://www.gfi.org https://www.facebook.com/thegoodfoodinstitute/ https://twitter.com/GoodFoodInst

Episode Notes

Bruce Friedrich is executive director of The Good Food Institute (GFI), a 501(c)(3) nonprofit organization that promotes innovative alternatives to industrially produced animal products. Bruce has penned opinion pieces for USA Today, the Wall Street Journal, Los Angeles Times, and many other publications. Bruce is a popular speaker on college campuses and has presented repeatedly at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce co-authored two books, contributed chapters to six books, and authored seven law review articles. Bruce graduated magna cum laude from the Georgetown Law and Phi Beta Kappa from Grinnell College. He also holds degrees from Johns Hopkins University and the London School of Economics.

This is a conversation about innovative solutions to animal food alternatives that are emerging on the market today. Producing animal products for mass consumption is extremely inefficient, and is increasingly so with rapidly increasing population on the planet. Bruce talks about the environmental impact of our modern diet, and inefficiencies inherent in it. He talks about his work, and the mission of the Good Food Institute in the area of science and research, food innovation and policy.. He describes the innovative solutions, such as plant-based meat and clean meat, that are rapidly getting support and investment from large food companies.

GFI website & social:

http://www.gfi.org

https://www.facebook.com/thegoodfoodinstitute/

https://twitter.com/GoodFoodInst

Some key articles:

Nerds Over Cattle: How Food Technology Will Save the World - https://www.wired.com/2016/10/nerds-cattle-food-technology-will-save-world/

The Good Food Institute’s Executive Director Bruce Friedrich takes to Wired to discuss the various problems caused by our current method of producing meat, and how plant-based and clean meat will be able to solve those problems.

“Markets & Food Technology Will Save the World” - https://www.youtube.com/watch?v=liZtyP2tKhA

Bruce Friedrich’s TEDx talk covers the basics of why our current system of producing meat is inefficient and harmful, and how new technologies and markets will be the fix.

Clean Meat: The Clean Energy of Food - https://www.gfi.org/clean-meat-the-clean-energy-of-food

The Good Food Institute’s Executive Director Bruce Friedrich explaining the environmental and public health benefits of this groundbreaking food tech, and why it earns the name “clean meat.”

Will People Eat Clean Meat? - https://www.gfi.org/will-people-eat-clean-meat

A summary of The Good Food Institute’s Executive Director Bruce Friedrich’s presentation at the International Cultured Meat Conference in Maastricht on the question of consumer acceptance.

Transforming the Meat Industry from the Inside Out - https://www.gfi.org/transforming-the-meat-industry-from-the-inside

It has been an open question as to whether the current meat industry would see this coming transformation as an opportunity or a threat. Investments and acquisitions have shown that many meat companies recognize the opportunity presented by these coming changes. Written before Tyson’s investment in Memphis Meats, and PHW Group’s investment in SuperMeat.